FIELD MARKETING SPECIALIST

The Field Marketing Specialist supports the Senior Manager, Field Marketing and Manager, Field Marketing in providing strategic marketing and enrollment support to field partners in their assigned division. This role will collaborate with region manager and district managers to assess lead funnel KPIs, deliver coaching, and ensure consistent lead funnel management to grow enrollment and ensure effectiveness of marketing actions in their region or district.

The job of Field Marketing Specialist can be performed in the following states: Alabama, Arizona, Arkansas, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Texas, Utah, Virginia, Wisconsin, and Wyoming.

Essential Functions:

• Partner with the Senior Manager, Field Marketing and Manager, Field Marketing to provide ongoing support of field teams, identifying opportunities for improvement and proposing personalized solutions to improve performance.
• Regularly review key performance indicators with district leaders to identify performance improvement opportunities. 
• Work closely with other Field Marketing Specialists to develop, implement, and maintain consistent and standardized processes for field marketing support.
• Provide regular coaching support to ensure effective use of LCG’s Customer Relationship Management (CRM) system and other marketing tools, including signage collateral and websites. Implement campaigns to support retention and enrollment growth for new school leadership and school remodels.
• Monitor online school reviews and provide constructive and action-oriented feedback to field leaders. 
• Partner with Manager, Field Marketing to provide regular communication and support updates to field leaders.
• Utilize CRM system to compile data and execute marketing campaigns for focus districts.
• Partner with creative team to manage existing assets and submit requests for new assets as needs arise. 

Supervisory Responsibilities:

None.

Minimum Job Qualifications:

• Bachelor’s degree required, preferably in Marketing or related field.
• Minimum 2 years of sales or marketing experience required.

Other Skills and Abilities Qualifications:

• Excellent customer service skills with both internal and external customers.
• Demonstrate strong problem-solving abilities, and adept at utilizing various support tools and technologies while maintaining thorough documentation of interactions and solutions.
• Capable of working with frequent interruptions and changing priorities.
• Effective communication skills, written, verbal and interpersonal.
• Strong project management to coordinate marketing events and campaigns.
• Critical thinking and creative problem-solving skills to develop innovative solutions.
• Proficient time management, organizational skills, and ability to meet established deadlines.
• Ability to work independently.
• Capable of building strong customer relationships and deliver customer-centric solutions.
• Strong organizational skills to manage multiple projects simultaneously.
• Skilled in Microsoft Word, Excel, PowerPoint, and Outlook.